Online Textbook Work Notes - For 8/3/16

Textbook Notes

13.5.1 - Symbolic Representations

Symbols are commonly used to simplify and represent various things in real life.

Example given: Olympic Logo
The five different coloured rings of the logo represent the five main inhabited regions of the world. The interlinked rings stand for the unity and friendship associated with the Olympics.

It could be said that words and phrases are symbols in the same way as the Olympic logo. Words & phrases can be used to represent or stand for anything we can experience or imagine.

Activity 11
Discussing how logos represent their organisations

FedEx Logo:
FedEx is a delivery/courier service that operates internationally on a large scale.
Their logo is particularly famous because it contains a notoriously hidden arrow in between the E and the X, this use of negative space to create a hidden image has made it one of the most acclaimed logos in recent history.
The arrow represents the delivery service that they provide.
The vibrant colours of the logo are certainly eyecatching.

Evian Logo:
Evian is a brand of mineral water.
The name itself is a reference to the source of the water; Évian-les-Bains, on the south shore of Lake Geneva.
The source of the water is also referenced in the white background and blue mountains, which are clearly meant to represent the Swiss alps, from which the water Evian uses flows.

13.5.2 - Representations 

Representation can just be name-calling, which can be displayed anywhere, from children's playgrounds to politicians in debate.
In a Mail on Sunday article in 2014, David Rose displayed his skepticism towards claims in reference to climate change. He did so by representing issues and people in a pejorative manner.
Using phrases such as: 'The great green con', 'green zealots', 'climate enforcers', 'alarmist climate science', 'climate McCarthyism'.
The strongest, and most interesting accusation comes from the word 'McCarthyism' This term is in reference to the period of time in American History when the concept of Witch-Hunting Communists was  a popular one, where thousands of people were punished for holding certain views. This claim suggests that the climate change researchers are doing the same towards those who oppose them.
Put simply, representation is all to do with how things are described. This can apply to a wide spectrum of things, but different things come from different ways of thinking about and interpreting them.

13.5.3 - Representation of Concepts