In the text, a commanding and authoritative tone is used. This makes the clear the importance of the text, indicating that it must be followed. An example of this is 'Do not park in this car park unless you agree to the Terms and Conditions in full.' The imperative phrase 'do not' makes it very clear that the request should be obeyed, and that consequences will follow should you choose to avoid doing so. Another phrase used to similar effect is: 'Vehicles must not park in a time controlled zone beyond the permissible period.' As in the first phrase, the imperative 'must not' is very commanding and would likely ensure that the reader takes it more seriously. On the whole, this mass-inclusion of imperative and authoritative phrases serves to provide the text with a seriousness befitting of it's purpose, which is achieved to good effect.
As well as 'bossy' imperative phrases, the text does use several softer and more persuasive phrases, some of which include mitigated imperatives. One such phrase is: 'Permitted vehicles, please display your permits at all times and park in designated parking areas applicable to your permit.' The inclusion of the word 'please' makes the phrase seem almost optional. However, the reader knows that if they do not comply, they will face the parking charge detailed at the bottom of the text, making it, for all intensive purposes, an out-and-out imperative. Another mitigated imperative is: 'By failing to comply with the above terms of use you agree to pay a Parking Charge Notice of £60.' The use of the term 'you agree to' does little to hide the warning that if you breach the terms, you will be forced to pay the fine.
The inclusion of short, simple sentences such as: 'Controlled parking area.' show, in simple terms, the overall concept of the car park, telling the reader immediately that it is such an area, allowing them, without reading the whole of the text, to infer that it is a car park which you will have to pay to use. The next sentence is equally concise: 'This car park area is monitored 24 hours a day.' This too, conveys the sentiment & message of the parking company in a simple and easy to digest way. This use of short, simple sentences serves to deliver important information to the reader in an efficient way as possible.
As well as 'bossy' imperative phrases, the text does use several softer and more persuasive phrases, some of which include mitigated imperatives. One such phrase is: 'Permitted vehicles, please display your permits at all times and park in designated parking areas applicable to your permit.' The inclusion of the word 'please' makes the phrase seem almost optional. However, the reader knows that if they do not comply, they will face the parking charge detailed at the bottom of the text, making it, for all intensive purposes, an out-and-out imperative. Another mitigated imperative is: 'By failing to comply with the above terms of use you agree to pay a Parking Charge Notice of £60.' The use of the term 'you agree to' does little to hide the warning that if you breach the terms, you will be forced to pay the fine.
The inclusion of short, simple sentences such as: 'Controlled parking area.' show, in simple terms, the overall concept of the car park, telling the reader immediately that it is such an area, allowing them, without reading the whole of the text, to infer that it is a car park which you will have to pay to use. The next sentence is equally concise: 'This car park area is monitored 24 hours a day.' This too, conveys the sentiment & message of the parking company in a simple and easy to digest way. This use of short, simple sentences serves to deliver important information to the reader in an efficient way as possible.
You are starting to dig into the quotes to show how techniques make meaning - check what is and isn't a grammatical imperative because you missed the chance to use 'cloaked imperative'. Check it's/its. It is good to use more than one linked quote - keep the length down to what you will actually use (if it makes sense) e.g. you only need "vehicles must not park" because you aren't using the rest.
ReplyDeleteOnly use a word in inverted commas if there isn't an equally good formal one e.g. controlling, commanding, authoritative.
All intents and purposes not intensive purposes - idioms are weird sometimes.
Try and vary the types of technique you comment on - don't do two paragraphs on imperatives - pick your best ideas and focus them into one killer paragraph wiht linked quotes and ideas in.
You must get more GRAPE in to do well. How do the techniques suit the context?