The example of written text with elements of spoken language I found was:
The Coca Cola campaign's slogan: "Share a Coke With _____"
This example is in the form of packaging/advertisement.
In this example, the 'spoken elements' used are the 'friendly' sounding "Share a Coke With" phrase and the inclusion of personalisation. The phrase: "Share a Coke With" gives off a sense of friendship or closeness, seeing as you usually share things with your friends and people close to you. This gives the impression that the Coca Cola company is a friend of yours. This notion is furthered by the inclusion of a personalised name-bearing bottle.
The spoken elements were used to create a sense of closeness and familiarity between the company and customer. It also functions as a 'viral marketing' campaign, helping to boost sales and inspire brand loyalty.
There's some good close analysis here - you can get more terminology in by using words classes e.g. the preposition "with" gives a sense of friendship or closeness.
ReplyDeleteI also remember your group talking about the problems with the technique - don't be afraid to explore that aspect so that you show an understanding of who the target audience might be (tentatively).
Also, where's the overview of the whole data set? The groupings? Really make sure you are taking down exactly what you have to do and by when.