Transcription Analysis
This conversation involved us discussing either our own jobs, or the jobs of our parents, and the responsibilities entailed within the jobs.
At the opening of my first turn speaking, I present myself as a form of agenda-setter:
"I'll talk about my parents(.)"
I said this in response to being asked what I wished to talk about.
This shows that I am comfortable enough in my speech to choose a topic and talk about it independently.
Junior: "What else am I supposed to say?"
Callum: "What would you like/"
Fin (Me): "/What responsibilities do you have?"
The most prominent point to make on that passage would be the interruption performed by myself. This interruption was not done with the intention of deliberately silencing or overriding the previous speaker. It is merely a result of the two of us attempting to answer the same question at the same time. This is a prime example of latched conversation and how it can effect the environment of a particular conversation.
Junior: "I have to sell stuff to customers and work on the tills(.)/"
Fin (Me): "/What about your parents?"
Junior: "My parents?"
This exchange again shows my tendency to interrupt, especially to push forward new ideas or ask questions. This is a good example of 'Bald Face' and its straightforward tendencies, often appearing to show little regard for niceties to get to the point quicker, however I had no intention to do so in a negative or rude way.
Fin (Me): "Who's next?"
I said this after a short pause in conversation created by the previous speaker finishing. This again shows my tendency to spur the conversation on and set agendas, even if I'm not doing so directly or explicitly.
(After a short exchange)
Fin (Me): "Alright, Fin (.) you go next"
Fin C: "Uhm (.) Okay"
After my previous attempts at getting the conversation back on track fail, I tried again. This time, to greater effect, this time getting a response by using a more 'bald-face' direct way of addressing the issue, directly referencing the person who I thought should continue the conversation
Friday, 26 February 2016
Tuesday, 16 February 2016
Holiday Homework Task - Gender Representation
Mccoy's 'Man Crisps' Advertisement
In this advert, the Mccoy's band of crisps are billed as being 'man crisps'. This seems to have been a decision made in an attempt to up their sales among those who consider themselves 'manly' men, as the accompanying television adverts all took place in stereotypically 'manly' situations (at a pub, etc). Another way this advertisement supports a set ideal of 'male' characteristics is through the 'masculine' graphology. The darker colours and large, bold font putting forward the popular idea of masculine strength and dominance.
Schliff Beer Advertisement - 1952
This 1950's beer advertisement is sadly not atypical of the time. It represents the woman as unintelligent, or unpractical, as she appears to have burned the food. Her husband then 'reassures' her by telling her not to worry as she 'didn't burn the beer'. This, interestingly, could be seen as a parallel to another popular female stereotype; that women 'belong in the kitchen'. While this advert was probably intended to be taken with a pinch of salt, and a sense of humour in mind, it still raises interesting points in the way of gender representation.
Bic 'for Her' Pens
Recently, Bic put out a line of pens designed specifically for women. This seems like a particularly prominent example of exploitation of gender in marketing. In terms of something as menial as a pen, there had, up until the release of these, never really been anything in the way of pens 'for her', which would indicate that such a thing is unnecessary and doesn't really need to exist. This line of pens is 'geared' towards woman based on it's ergonomic structure supposedly being better fitted to women's hands. It also furthers the idea of stereotypically 'female' colours such as pink and purple.
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